Wednesday Fav: Wolf 25

You remember that I have received a Liebster Award. I nominated a list of blogs I like to read. It has opened new colab opportunities with amazing people. I would like to introduce you one of them. I have been in love with this brand jewelry- Wolf25 – for a long time now, but only with the award I got in touch with them. What followed is this interview through which I hope you will discover this brand and love (worship is more appropriate in my case) it as much as I do. And just in time for Christmas!


How did you decide to start in the fashion design business? How did you start your label?

It wasn’t something I decided one day. And I don’t see myself “in the fashion business”. I see what I’m doing as something
which needs to exist. I have to create, whether it’s writing, making jewelry, painting and who knows what the future brings.
So it’s something that relates to who I am as a creative human being and it has nothing to do with the decision to start
in the fashion business.

Where does the name Wolf25 come from?

When I was younger, someone told me about Hermann Hesse’s Steppenwolf. I remember relating quite a lot to that character. I saw some traits there which are also a part of my personality. I’m a wolf, a steppenwolf. And I was 25 back then so that sums it up. It all made sense. WOLF 25 is an extension of who I am and of who I am becoming, at the same time. It will always make sense. To me at least.

How do you approach a new collection, where do the ideas come from?

It takes ages. It really takes ages. Because one day I’ll have one idea, I’ll be inspired by a movie, a documentary, an artist. Then I’ll do some research. In the end, it comes naturally, I do several series of sketches, I postpone the final sketching. I know something good will happen, but I just wanna postpone that. So inspiration is everywhere. A classical concert was once an amazing source of inspiration for me.

wolf25 product
Are accessories a form of rebellion today?

They can be, some definitely are. And I’m not talking about the bold, daring ones in particular. Even the simple ones are in response or in reply, better said, to the statement ones. It’s like we’re always rebelling against something, always evolving at the same time. So if you put it like this creation itself can be a form of rebellion.

wolf25 product

Do you have an accessories designer that you admire?

Yes, for sure. Kadri Mälk and Aoi Kotsuhiroi are two of my favourite designers. I’m interested in their approach, I’m not really following many designers as that can be really uninspiring. I think that in the end, in order to create something that speaks to your soul, you need a white space. That means no more noise, no more gigantic amount of information.

wolf25 product
What does the future hold for Wolf 25?

Only future can tell. I honestly hope for the best, I know I can only influence and act in the present time so I’m trying to make things OK now. I do have dreams, I do hope to see WOLF 25 as a brand who has a small team around it. Although I currently have no idea how to get there, I’m constantly learning.

What is the blog you read most frequently?

OK, so even the niche today is not that much of a niche. You have so many blogs nowadays on just any subject. But this is one blog I read frequently:

Which of the characters from Sex and The City do you think you resemble – style wise?

Style wise, you say. I’d love to say Carrie, I do experiment with style sometimes, but I’ll go with Charlotte and Miranda because I’m playing it more safe. A lot of black, that’s always safe. But beige, for instance, completely washes me out and I’ve never been a big fan of colors. Oh, so I’m actually Miranda.

Favorite trend this season?

I never thought I’d say that but I it’s gotta be the so called Sweet Sixties trend, now back and kicking. The length, the cut, the height. It’s working just fine and I think it’s matching a lot a time where you have to be super fast, be active, be on time, be feminine at the same time. And you can easily integrate it into your own style.

Best holiday destination?

Now, I do wanna say Paris, but I’ll pick Vienna this time. I went there several times and it’s always the perfect holiday destination. Museums, shops, parks, good food, nice people. Always welcoming.

Most wanted present for this Christmas?

Not so sure. I do need a printer but I’m secretly fantasizing about a Numark DJ controller. As you can see it has nothing to do with jewelry. The kid will be a kid forever.

Thank you Wolf25 for the opportunity to get to know your brand and products better!

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