Paper Passion – The New Book Fragrance

How crazy is this: new perfume from Wallpaper* magazine that actually makes you smell like a new book. I love the smell of new books, that’s why I prefer to read them on paper than on iPad, at least one every few months, but I don’t know what to say about smelling like a new book. Paper Passion would for sure gather around me a lot of book-lovers! 🙂

The fragrance, was created in collaboration with perfumer Gerza Schoen and Gerhard Steidl. The  packaging for the fragrance, designed to look like a book, is done by none other than Karl Lagerfeld who said “The smell of a freshly printed book is the best smell in the world.”
It sells at $115. A little expensive. But still the question remains: Would you buy this fragrance?

Photo courtesy of Jezebel.com.